← THE TRILLION·DOLLAR HOME
Homes Have No Memory Working draft · August 2026

3Six Structural Frictions

Lead-gen conflict, pricing uncertainty, weak trust signals, expensive labor, uneven adoption, no home context. And how they feed each other.

~1 min read

1Lead-gen incentives. Platforms can get paid even when the job fails.

2Pricing uncertainty. Hidden conditions make pre-visit pricing risky.

3Weak trust signals. Completed-job performance matters more than ratings.

4Scarce skilled labor. Professional time is too valuable for admin and bad leads. [6][7][8]

5Uneven technology adoption. Interest in AI exceeds real deployment. [9]

6No home memory. Service history remains scattered across providers.

These problems compound: weak records hurt diagnosis, uncertainty blocks pricing, and poor leads repel good professionals. A credible model must solve the system, not one screen.